The body wash comes in a standard style package, although the bottle is opaque black. It looks a little more luxurious than your standard drugstore body wash.
The actual wash is a deep garnet color - I was scared it would drain my shower curtain or my white bath at! It's shimmery and smells lovely, floral with a hint of musk. I thought it was smell awful on me - I have a terrible time trying any products that are very "feminine" smelling. They usually make me smell nauseating - a cross between a 1800s whore house and fish market. Not sexy. Love Forever smells really strong straight out of the bottle, but once it sits on the skin it soaks and mixes really well with my skin chemistry. Not only do I like the smell, but I find Hubs sniffing me when he thinks I'm not paying attention.
The feel is pretty standard for a body wash, smooth and moisturizing for a short period of time. I have really dry skin on my body, so most body washes don't leave "lasting" moisture. Caress Forever Collection's moisture lasts just as well as my normal body wash.
So I figured, "12-hours of lasting fragrance was a joke. There's no way it could last 12-hours." It actually lasts closer to 24. No seriously, I still smell pretty nice the next day.
I'm actually quite happy with this body wash. It's definitely one I'll keep in mind once I run out of the one supplied by Walgreens and Influenster. I'm shocked by how much I like the scent and how well it lasts. I love the color of the body wash and that it feels silky when going on the skin. I give this body wash 4 out of 5 stars for great value, over all feel, and delivering on the long lasting scent.